Empower your people, Elevate your workplace

Interactive coaching that develops healthier people, authentic leaders, and stronger teams. Our proprietary model gives direction for people to create lasting change.
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Our Coaching Process

DREAM4 Coaching uses a practical, repeatable process to help people achieve meaningful goals. Our process is rooted in self-awareness, clear decision-making, healthy habits, ownership, and consistent action.

Our name reflects the core of our coaching process:

D
Desire
R
Resources
E
Effort
A
Attitude
M
Momentum

Desire

What do
you want?

Resources

What do
you need?

Effort

What steps do you need to take?

Attitude

What mindset will keep you moving forward?

Momentum

The result
of your effort

Our Values

Core principles that drive every decision and shape our organization

Truth

Progress starts when you tell yourself the truth. We are rooted in something larger than ourselves, personally and professionally.

Trust

The foundation of every relationship. We intentionally invest time to build trust with our team members and partners.

Intention

There is a purpose and plan behind all we do. We pursue that plan with passion, consistency, and grit.

Influence

The key to effective leadership. We earn influence through authenticity and humility, choosing for it to be positive.

Birmingham Vision Changing Lives

The DREAM4 story began in Birmingham, AL, with a simple idea — the best way to create a healthy workplace is to invest in employees as people, not just workers.
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Started as a mentorship program, helping people solve day-to-day problems
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Evolved into professional coaching services, including personal and professional development
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Expanded to leadership development and building healthier teams
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Developed the DREAM4 Model of Organizational Health, encompassing four developmental tracks: personal, professional, leadership, and teams
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The DREAM4 Impact

Transforming organizations through intentional investment in people

4

Tracks to Healthy Organizations

5

Core Services

100+

Organizations Served

2,000+

Coaching Sessions

Personal

Team members practice self-awareness skills that lead to personal growth

Professional

Leaders understand the why and how of reproducing the next wave of influential leaders

Leadership

Team members practice skills to become authentic leaders of stature and influence

Team

Team members explore, appreciate, and support the strengths of one another

Meet Our Team

Our philosophy is simple: develop a team of diverse, passionate people and empower them to do their best work.

Shae Stafford
BA, Gallup Certified Strengths Coach
DREAM4 Coach & Facilitator
Strengths:
Connectedness, Responsibility, Learner, Belief, Relator
10+
Years Educational Leadership
10+
Educational Conferences Hosted
12+
Years Mentoring Students and Parents
50+
Leaders Contracted and Supported
Available for speaking engagements

Educational Leadership

Over ten years in classical educational leadership, serving as a support representative, event coordinator, and keynote speaker. Built strong, unified teams of leaders while equipping others through events and training.

Connection & Growth

Believes giving space for others to feel heard is a cornerstone for relational health. Passionate about encouraging others in their gifts and strengths while collecting tools for wellness and growth.

Investment & Development

Focuses on developing individuals and teams by identifying strengths and connecting them to personal and professional development skills. Creates environments where people can identify and invest in their unique purpose and skills. Specializes in CliftonStrengths® coaching, team building, and personal health.
Janice Mutchler
BS
Client Administrator
Strengths:
Strategic, Arranger, Belief, Connectedness, Developer
16+
Years Leadership & Mentoring
7+
Years Administrative & Systems Roles
6
Years in Sales & Non-profit and E-commerce Marketing
5+
Organizations Served
Available for speaking engagements

Systems & Leadership

Draws from diverse business and non-profit experience in administration, leadership, and marketing to support DREAM4's clients and mission. Adept at identifying critical patterns to enhance and upgrade processes. Specializes in managing workflow while helping people see the bigger picture of what they do and supporting their personal growth.

Development For Good

From insight gained over years of leadership and a belief in the potential for lasting change, she looks for ways to challenge and encourage while respecting people's intrinsic value.

Support & Connection

Always ready to unite and guide teams toward the pursuit of operational excellence, because maximum impact comes from sustainable systems and supported people.

Frequently Asked Questions

 Can’t find the answer you’re looking for? Let’s connect to see how we can help.

  • What's the difference between personal coaching and leadership coaching?

    Personal coaching focuses on individual growth and development across various professional and personal dimensions. Leadership coaching specifically targets skills needed to effectively lead teams, including delegation, motivation, and strategic thinking.

  • When and where do coaching sessions take place?

    Coaching sessions take place during work hours while team members are on the clock at intervals that best suit your needs. Our regular cadence of coaching is every 4-6 weeks, though we customize frequency based on goals and timeline requirements. Coaching can take place online via virtual meetings, or over the phone. Local clients can opt for in-person coaching.

  • What are the benefits of coaching?

    Coaching provides a structured approach to personal and professional development, helping people solve real problems while gaining skills that benefit both their careers and personal lives. Organizations see improved retention, satisfaction, and productivity.

  • How long does a typical coaching engagement last?

    Most organizations see optimal results with a 12-month initial engagement, though we offer flexible terms from 3-month to multi-year partnerships. This allows for meaningful behavior change, skill development, and cultural transformation. Many clients continue beyond their initial term as they see the ongoing value of supporting their people’s growth and development.

  • What is the ROI of coaching?

    Organizations implementing our coaching programs typically see measurable improvements in employee retention, productivity, and engagement. Our assessment tools provide concrete data on progress and growth throughout the coaching relationship.

  • Is the coaching process confidential?

    Yes, confidentiality is a cornerstone of our coaching relationship. While overall themes and progress may be shared with management (with permission), specific discussions remain private between coach and participant.

  • Still have questions?

    Can’t find the answer you’re looking for? Please chat to our friendly team.
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